Free competitive intelligence templates
Copy, fill in, ship. Each template has guided sections, a worked example, and FAQs — no email gate.
- Competitor analysis templateCompetitor Analysis TemplateEleven guided sections that turn a pile of screenshots and open tabs into a decision document — with a filled example to make each field concrete.
- Sales battlecard templateSales Battlecard TemplateA one-page cheat sheet reps pull up the moment a prospect names a competitor: why you win, objection responses, landmines, and proof points.
Want the framework behind these? Read the Competitive Intelligence Playbook.
What these templates are for
A template is a fixed set of questions that forces specific answers. That's the whole trick: "their pricing seems complicated" isn't competitive intelligence, but "three tiers, no public Enterprise price, annual-only discount" is — and the difference between the two is usually just a form that made you write the second one down. Both templates here are fully on the page: guided sections with fill-in prompts, a worked example using a clearly labeled fictional company, and FAQs. There's no email gate and no PDF to download — copy the structure into whatever tool you write in.
Who they're for
Anyone doing their own competitive research: a founder sizing up a rival before a pricing change, an operator prepping a board slide, an agency building a client deliverable, or a product marketer arming a sales team. If your company has a dedicated competitive-intelligence function with its own tooling and process, these will feel basic — they're built for the person who is the CI function.
How to choose between them
Choose by what the output is for. The Competitor Analysis Template is the full picture of one rival — positioning, pricing, product, channels, strengths, weaknesses, and the wedge you can act on. Use it when you're making a decision: block 45–60 minutes and work through one competitor end to end. The Sales Battlecard Template is the condensed version built for a live conversation — what a rep needs in the thirty seconds after a prospect says the competitor's name. Use it when the decision is already made and the job is helping someone else win a deal.
They also work in sequence: do the analysis first, then distill it into the battlecard. The analysis is where you figure out what's true; the battlecard is where you make it usable under pressure. And if the research half is the part you'd rather not do by hand, that's the job Solvenq automates — a Sweep reads the live web and returns cited findings you can drop straight into either template.